The Work
Spectrify - Design System
A design system across two business verticals
A design system that enabled a shared UI foundation while keeping each product's identity serving different users, workflows and business verticals.
STELLAR - Dashboard
Unifying Asset Management at Spectral.
Replaced two legacy platforms and Grafana with one unified product, laying the foundation for Spectral to scale and close investment from ABN AMRO.
Smart Links - Feature
A payment link feature for SMEs
Smart Links achieved a 24% increase on link based revenue with 10% organic adoption within 90 days validating product market fit.
Onboarding - Optimization
Reducing User Drop-offs During Sign-up
By capturing user intent I increased the Online Store creation by 25%, solving a critical friction point during signup.
